You’re a small business owner trying to decide where to invest your marketing dollars and it’s not a decision to take lightly. With big goals for your business, you want to attract new customers and keep your existing customers coming back for more. So you have been searching for a solution that is affordable and is going to deliver the results you need. This is where email marketing campaigns come in.
Why Email Marketing
Email marketing is cost effective. There is also a high chance to reach your customer since most people visit their inbox every day.
There is a lot of great data to back this up too.
- 91% of US adults like to receive promotional emails from companies they do business with (MarketingSherpa)
- Email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers. (McKinsey)
There is value in using emails to communicate with your customers. So now we’ll dive in further and look at the value this brings to your business’s long term business goals.
Benefits for Small Businesses
Here are our 10 favorite ways email marketing brings small businesses value and increases ROI.
1. Build Credibility
By sending emails to your audience, it helps build credibility by sharing helpful and informative content. Therefore, you’re providing them value so when you ask something from them, they are happy to show up for you. People love to do business with people they know, like and trust. One way to do this is consistently sending newsletters showing your customers who you are and why you’re the right person to do business with.
2. Generate Calls
If you know how to get the right message to the right person at the right time you are going to generate a sale. When you’re able to time your email marketing messages to fit your customer’s needs, then the result is your customers reaching out to you to do business. You’ll know your message, audience, and timing is right when the phone starts to ring after your email goes out.
3. Increase Donations
If you run a non-profit you know how important a donation campaign can be. We are not just talking about yearly campaigns here. If you have an emergency need to raise funds you can communicate to your community in an instant through email and bring them together to help your cause. In addition, your community will also be able to share your message with their friends, family, and followers. Resulting in an increase in donations when you need it most. By having your email lists and marketing already established before there is a need like this will help you be even more successful.
4. Build Your Brand
You may have current subscribers who know someone who will benefit from your business and will forward an email generating a new lead for you. This can be especially true if the email they get helps build credibility through your brand and messaging. The key thing to remember is to make sure your email marketing is strengthening your brand recognition to ensure the reach of your email is hitting its maximum potential.
5. Boost Sales
This is something any business can value from, but for small businesses who rely on a local community for support, the response can be instantaneous after an email is sent with a strong call to action. When you have an audience who has opted in to receive your business updates, you can then reach them and connect with them through personalized messaging. This helps remind them about your business, to engage with you, and make a purchase.
6. Learn What Works
Here’s the truth. We cannot tell you nor can any marketer tell you exactly the perfect formula which will create content and messaging that connects best with your audience. To find this, we use insights, metrics and A/B testing to see what performs the best in your space with your audience. Through email marketing, you can easily run these tests, look at metrics, and apply the learnings to future campaigns. You can also see how they are interacting with your content and links. Doing this allows you to understand your customer’s needs and interests so you can better reach them.
7. Increase Website Traffic
This is a benefit for many small businesses, Blogger/Influencers, and e-commerce businesses. When you bring people to your website and can see they go there through your newsletter then watch the actions they take on your path, you will see how valuable communicating through email is. This is all part of your customer experience and an opportunity to make a lifelong customer.
8. Generate Leads
Let’s face it, not everyone who joins your email list is ready to make a purchase or sign up for your service at that moment. Through using emails and newsletter it allows you to nurture your customers and provide them with valuable content which builds trust so when they are ready for your service they will know they want to do business with you.
9. Start a Conversation
When you start a conversation that encourages the reader to share their feedback and ideas with you, a two-way conversation begins. You’ll not only create stronger relationships with your customers, but you’ll be able to create valuable content and services to them in the future.
10. Increases Your Value
When your business implements a communication strategy for your audience you’ll have more people listening to your content and willing to do business with you. Nailing down your messaging will ensure you are adding value.
Start your email marketing campaign today.
As you can tell, we love email marketing and the value it brings to your business. If you are ready to invest and are looking for a partner to help you develop and deliver your campaign we are here for you. Reach out to us today, at milMedia Group.