What is Email Marketing and how to start?

What is email marketing and how to start?

Believe it or not, Email Marketing is one of the most powerful tools that help bring in more customers and keep your current customers engaged. It is a swift way to give your recipients another reason as to why your website and company are the best fit for them. Marketing through email also saves you time and money, making it easy to market like never before. Thanks to email marketing tools like Constant Contact, companies can send an eye-catching and meaningful newsletter to their audience.

Why choose Email Marketing?

The answer is simple. Statistics show better conversion rates through email marketing. Customers who make purchases over email offers tend to spend 138% more than those who don’t receive offers. It is because more than 91% of people with emails check their inboxes daily. Most people hook their cellphones up to their emails which means they are more likely to receive email alerts in an instant.

Start off on the right side

Starting your email marketing campaign can be challenging. You have to attract everyone with a handsome offer and grow your campaign.

Grow your subscriber list

Make sure you have permission to email your potential and current customers. If you email any businesses or people who didn’t give your company permission to do so, you are considered a spammer.

Including an opt-in option for your customers is the best way to grow the number of people you reach.

Try using a good opt-in bride to exchange for an email. This can be any digital file or promotion that is of high value to the customer. Keep in mind that customers want something that is quickly attainable over the internet.

Some of the most common examples are:

  • Coupons and discount codes
  • Free trials
  • Case studies
  • Tips and tricks
  • Free webinars

We all love sales and better prices. People are more likely to purchase products when they see special coupons or discount codes in their emails. Just make sure your bride is relevant or you won’t receive much in return!

Automated Emails

Consistency is the key to successful marketing. Once you create your first newsletter, make sure your company keeps up the good work. You must use an email marketing tool to be able to automate emails (Constant Contact, AWeber, MailChimp)

Don’t get us wrong, we are not trying to get you to spam unimportant messages to people. That will only earn you a bad reputation. We want you to be able to reach out to the masses and grow your business the way you want it to.

Avoid emailing each customer every day, but contact them around once or twice a week with offers and once a week with a newsletter.

Make sure to include fun and engaging topics that relate to your line of business.

Personalized Marketing

Everyone is different and the emails they receive should be too. Email segmentation helps you break down your subscriber list into different groups so you can reach out to your customers with a more personal and relevant email.

Segmentation makes writing email content easier since the subject lines will be narrowed down. You can figure out what topics are best for your prospect by looking up what products they have purchased from you in the past. You can come up with topics by answering the following questions:

  • What did they order?
  • What is their gender?
  • Where is your customer from?
  • What products have they looked at?

You can find more ways to come up with marketing topics when you check out 9 ways to come up with topics for your business blog.

Be Friendly

Although you may be trying to expand your business in a professional manner, don’t forget about your writing voice. Try engaging your customers by writing to them in the first person. Don’t just simply get your message across, make the effort to help your customers feel special.

Most people scroll through their email searching for emails they want to trash. If you engage your recipients on a personal level, you will have a better chance of getting them opened.

Constant Contact

constant contact email example

Email marketing can be difficult, especially if you didn’t know where to begin. Lucky for you, milMedia offers email marketing services as a Constant Contact partner. With extended services to help tailor the type of email your customers receive, Constant Contact is perfect for tracking and converting digital sales. Our web experts are ready to help you with your marketing campaigns.

This amazing email marketing tool allows you to manage your email subscribers and can help you build the perfect template to market your business. Contact us for more information on our Email Marketing service.