The Social Media Platforms that Your Business Needs

Social media is the best way to maximize your community communication. Rather than thinking of social media as entertainment; think of social media marketing as a tool to market, communicate, and reach all people within your demographics. Social media has never been so important as it is in today’s digitally sensitive climate. It is the best way for your business to stay relevant as people are practicing social distancing. Though the initial intention of social media was to socialize with, and even to entertain, the world. Social media networks give you access to over 40% of the world’s population. There will never be a lack of clients or customers with 3 billion people worldwide who are paying attention to what you have to say. The consumer uses social media to determine what applies to their life and therefore what they need to have to be a part of modern society. So what social media platforms should you be using?


Instagram is a wonderful platform to showcase your business. The app provides a clean outline and easy-to-use marketing and advertising settings. Instagram naturally appeals to a younger crowd which people viewed as a bad thing until recently. The truth is people are creatures of habit and the consumers wants to use what they know before trying a new product. Establishing a young clientele base ensures that you will have loyal customers rather than ones that use your services once before disappearing into the abyss of the internet. Posting daily and staying on the minds of your community in the form of social media posts, videos and Instagram stories can help your page rank higher and your exposure grow. 


Facebook is definitely one of the most lucrative platforms that you should establish for your business. The majority of businesses use Facebook for their many of their marketing needs. In 2020, 81% of business said that they prefer the use Facebook videos for their marketing needs! Not only does Facebook appeal to a large percentage of consumers, but it also allows for your brand to be on the minds of millions of people at all times of the day. Facebook requires a lot of interaction such as daily posts, comments, replies, direct messaging responses, and full-time management. It is incredibly important to reach out to your community as much as possible to increase engagement and growth. 


Twitter is a great platform for interacting with various groups of people. There is an incredibly large amount of people who are active on Twitter, numbering about 330 million active users. The Twitter landscape has been the perfect place to advertise your services and has encouraged the purchase of roughly 53% consumers who said that they purchased items or services later that they initially saw on Twitter. The app requires a lot of attention and frequent posting and interaction. Playing an active part in the Twitter community is crucial for staying relevant. The full-time management of these platforms requires experts. Start today!