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The Importance of Having a Mobile Responsive Website

Do you have a Responsive Website?

Since the introduction of smartphones more and more people are browsing the internet using their mobile device. Chances are, right now, you’re viewing this article on your mobile device or something similar. Therefore, websites today are being developed using responsive principles that allow the website to change dimensions according to the screen size. In order to be competitive in today’s market, you must have a mobile responsive website.

How important is mobile really?

Let’s examine a few numbers that will help us understand the importance of having a mobile responsive website today.

  • According to CIODive in 2018, up to 70% of web traffic was done on the mobile phone.
  • 57% of all internet traffic now comes from smartphones and tablets (BrightEdge, 2017)
  • 96% of active user accounts worldwide on Facebook view the popular social networking device via mobile devices. (Statista, 2019)

These numbers above show us how this worldwide trend points towards thinking mobile-first when it comes to your website.

Is Search Engine Optimization (SEO) important in mobile responsive design?

Another factor to consider when ensuring you have a mobile responsive website is Search Engine Optimization (SEO). SEO is what Google and other search engines use to crawl your websites for keywords. In November 2016, Google declared it would crawl the mobile version website first before desktop versions. Therefore, one of the biggest search engines is telling you that mobile-friendly designs are the future of the internet.

How does a mobile-responsive design help the bottom line?

Finally, mobile-friendly design is good for business and a business’s bottom line. We can look at a prime example from the brand Offspring, a UK based shoe company, which had a nonmobile responsive website. After shifting their website into a mobile responsive design, they received an upshift of 102.58% in mobile device revenue year over year. By using mobile-friendly elements they were able to create more organic traffic by 25.59% (Moz, 2016). Leaving the user more likely to stay and shop on their website than bouncing and going somewhere else to shop.

Follow these next steps to make your website mobile-responsive.

  1. If you are not sure if your website is mobile-responsive or not you can use Google’s Mobile Test.
  2. If you’d like help analyzing your target market and use website analytics to determine if a mobile redesign is right for you, the team at milMedia group is here for you! Feel free to contact us.
  3. If you already know you need a mobile-friendly website and are looking for the right partner, let’s start a conversation today!