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Having the ideal social media marketing strategy looks different for everyone, and if you are someone who has been doing your research for a while then you know that it can pretty expensive to implement tools that make your job easier. It might seem like the options are to either do it cheap the hard…

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Analytics are the backbone of today’s digital media and marketing. It bridges the gaps between business and consumers. They answer the who, what, where, and why for marketing. Though numbers and metrics may not be everything to a business, they do help guide a business towards success. These tips on how to improve your business…

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Since the beginning of this year, social media and email marketing have been the number one way that people learn things about the world around them. How are you maintaining the conversation? Digital marketing is not another way to tell someone how great you are but rather having a conversation with someone as if you…

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Facebook has taken a turn for the best with the release of their newest feature to assist posting and scheduling for businesses on Facebook and Instagram in the form of Facebook Business Suite. Due to the high demand for posting scheduled posts with the influx of digital marketing following the beginning of the COVID-19 pandemic,…

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Put all the costumes away because it is officially time to prepare for the Turkey season! With the arrival of November comes many things like warm coats, planning, and of course Black Friday shopping! It can be easy to write off Black Friday for your business because you do not offer a service or product,…

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A long time ago, we lived in a world where when people needed something, they would go to their local store and buy it. Somewhere along the way, someone decided that it should be easier and that items should be delivered to your doorstep, allowing people to still get discounts on their purchase when using…

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           There are so many ways to market your business, but the marketing model does not include a one size fits all agenda. To those who believe a website and a billboard do the job, you have been sadly mistaken. One of the most difficult challenges and also one of the most important goals of marketing…

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Social media is the best way to maximize your community communication. Rather than thinking of social media as entertainment; think of social media marketing as a tool to market, communicate, and reach all people within your demographics. Social media has never been so important as it is in today’s digitally sensitive climate. It is the…

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We have a lot of work to do. Women are an important part of our society and are making their mark in history. Make no mistake; however, women excelling in technological fields is not something that came to the world in the last few decades. Women have been climbing out the mountain of equality for a long time.

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