Why It’s Important and How To Do It Well
Social Media can be used for many reasons whether they are personal or for business. First, ask yourself, “how often do you use social media?” Sure, you can advertise on social media, but the most important way you can be reaching your followers is through engagement!
Like & Comment
When your followers are engaging with you in the comments make sure to take the opportunity to engage with them. Feel free to like their comments, and comment back when you are able to!
When your followers tag you in one of their posts, share it if the post fits your brand! It feels exciting for your followers, and they truly feel like they’re being listened to.
Encourage your followers to tag themselves and their friends on your content when you are able! If your company or foundation had a group photo taken at an event, then you could reach a larger about of people. When sone is tagged in a photo, the photo will then be on their timeline allowing their friends to see the photo as well. People like to feel like they are a part of a community, so when you provide a community engagement will come naturally.
One of the best ways to get in touch with your followers is to pay attention to their reviews about your company. It is very important to take the time to read what they have to say about your company to understand their point of view and to be able to engage with them in the future! Don’t just think for the future, though, make sure to like and comment on their reviews. You can also use the reviews as a post throughout your social media strategy.
Not only can you be using these tactics for your companies social media page, but you should remind your followers to like, comment, share, tag as well. For example the 4th of July is coming up, the morning of have a post encouraging your followers to tag your page when they post their firework photos later that night!
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