Small Business Tips and Resources for Flourishing During the Pandemic

COVID-19 has wreaked economic havoc on small businesses across the country. As a business owner, you’ve likely never experienced some of the challenges you are facing when it comes to operating your business and managing your staff. As difficult as this time may be, however, there are steps you can take to put your company in a position to ride out this pandemic and come out stronger than ever. Here is a list of tips and resources to help you get started.

Let Your Employees Work Remotely

  • Even before the pandemic, more and more companies have been implementing remote work in their operations.
  • Along with assigning your current employees work to do from home, don’t rule out the possibility of hiring new remote workers.
  • As with any major change in operations, it’s important to take steps toward a smooth transition when your company adds remote work.
  • In order for your team of remote workers to be successful, effective communication, collaboration, and trust are necessities.

Take Advantage of Outsourcing

  • Outsourcing the right tasks and projects enables you to get quality work done while saving you money and helping you to effectively scale your business.
  • Hiring a virtual assistant to handle menial day-to-day tasks will save you time and money, allow your other employees to focus on other projects, and leave you room to run your business.
  • Particularly in these times, having quality content on your website can do wonders for your business. Consider hiring a content writer to provide you with regular articles, company updates, and other content for your site.
  • Another position to consider hiring out is a web designer, which can help ensure that you have a top-notch website that engages your audience.

Keep Marketing

  • Marketing is still an essential aspect of running a successful business, and adapting is the first step of keeping your marketing game strong.
  • There are plenty of ways to utilize social media for your business; don’t be afraid to think outside of the box.
  • Good ol’ email marketing can also be used to inform your customers and promote your business; just be conscious not to overdo it.

Find Help Where You Can

  • The SBA is offering relief options for small businesses including paycheck protection, bridge loans, and debt relief.
  • Companies like ZenBusiness are offering grants to select businesses.

These are unprecedented times for small businesses in the U.S. and abroad. But if you approach it the right way, your company can flourish both in the short and long term. Consider embracing a remote team of workers, outsource where it makes sense, and adjust your marketing strategy appropriately. Not only can these methods help your business survive the pandemic, but they can also leave you better off than before.

To read more articles by Elena Stewart visit her website.

Image courtesy of Pixabay

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