Social Media Marketing
What is Social Media Marketing?
Social media marketing is marketing through the internet by sharing your content on social networks to meet your brand’s goals. Social media marketing includes sharing or posting pictures, videos, updates, web pages and links to engage your targeted audience. Some entities go as far as paying for advertisements on these social media platforms to reach certain goals.
milMedia Group’s marketing strategies are put together by our Social Media Specialists. Before proceeding, milMedia Group conducts research to better understand the competition for your line of business. This allows us to maximize your web marketing results with a strategy.
Benefits of Online Marketing
- Create more brand awareness
- Build a positive brand identity
- Satisfy your company followers through recognition
- Interact with followers and clients
- Raise web traffic
The best way to spread the word about your company is by engaging people through social media. The more you do, the higher chances of exceeding your marketing goals.
The Best Social Media Platforms for you
Every social media platform requires a different marketing strategy. Some platforms are used for more casual audiences and other platforms can be used to reach out to unfamiliar clients.
Creating a Facebook page for your business can be an extremely beneficiary step to take. Just keep in mind that reaching out to people on Facebook can be limited and may require you to invest in ads.
Many people use Facebook to interact with close friends and family, so it is essential that your posts are family friendly.
Pinterest is one of the fastest growing social media platforms today. It is a great source to use for sharing visuals. Many companies use Pinterest to share their Do It Yourself (DYI) content, articles, and static images. It is a great way to give and gain your brand some personality.
Twitter is one of our favorite’s. Aside from in-the-moment tweeting and posts, it has awesome analytical tools that can help our marketing team meet your goals.
Instagram lets you be more visual with your business. Picture and video posts are now a mainstay in social media, and because of this, viewers are more attracted to posts with more than just text. Being visual also allows you to target more people because the majority of communication is happening via emotion rather than words.
While the other social media platforms lets you connect on a casual level, LinkedIn allows you to reach a professional one. Companies use LinkedIn for attracting top talent and to speak to professionals in various industries.