There are so many ways to market your business, but the marketing model does not include a one size fits all agenda. To those who believe a website and a billboard do the job, you have been sadly mistaken. One of the most difficult challenges and also one of the most important goals of marketing is to create brand awareness. It can be difficult to create a marketing strategy that truly shows what is special about you. We exist in a world of overstimulation where another business offering another service is not as exciting to the current market. Is Twitter a good platform for your business?
What you need to do is showcase what it is about you that sets you apart from the other companies! People love good people. So rather than constantly talking about your services, talk about your solution. That’s where Twitter comes in. Twitter is a platform that relies on content with short videos, but content in a few characters or fewer. The current market will not take the time to read about the extensive nature of your business, but they will read a few engaging sentences about what you are actively doing in the community. As a small business, many people make the mistake of opting out of Twitter as a marketing option, but there are so many ways that you can use the platform to your benefit!
Twitter Helps with Brand Awareness
One of the biggest focuses of all who are involved in marketing and is to achieve something called brand awareness. This is a term that implies that you know about a company that increases the likelihood of you buying from that company. The brand Nike has excellent brand awareness. People see a swoosh and suddenly have this urge to put on a pair of Nikes and go for a run or play basketball. It is an instinctual feeling that is undeniable. They followed simple rules that we can follow. They have a consistent message, consistent theme, and therefore a consistent brand. Twitter allows them to communicate that with their 8.1 million followers daily and consistently.
Twitter Helps Engage Your Followers
On Twitter, people have the freedom to reply to whatever and whoever they want. This can benefit the small business owner. People are more likely to engage with you on a platform from the comfort of their home, then they are to call you. Tweeting about a new store that you open up might lead to someone responding with an interest in whether you have a product they want. It is a place where you can connect to your market audience and share your message. Twitter is a platform that allows for any voice to be heard, as long as you have a message worth sharing this platform might be the right place for you.
Twitter is a Great Place to Network
Not only do you have access to your favorite shoe brand on this platform, but you also have access to everyone in politics, corporations, and influences around the world in a way that is more appealing to consumers with mobile-friendliness! Following the right people on twitter is crucial to your brand! Sometimes knowing who your competition is can benefit you! Seeing what methods work for them, might help you have a more clear idea of how to navigate Twitter in a way that makes sense for your business.
Putting out content that people and companies want to see can allow you to be discovered by other networks of people! There is also something to be said for the amount of people that discover, support, and mention businesses on twitter every day. It should interest you to know that the average user on Twitter follows five or more businesses. Not to mention, 67% of people are more likely to buy something from a brand that they follow.