What is SEO (Search Engine Optimization)
Search engine optimization refers to the collection of methods as to which a website is optimized to rank higher in searches. SEO is most often done to make your website show up higher, and more frequently when users are searching for related keywords on search engines such as Google and Bing.
10 Ways to Increase your Company/Websites Google Ranking
1: High quality, Frequently updated and relevant content
I’m sure this is something you are already doing, but high quality, regularly updated content is viewed as one of the top ways to increase your website’s Google ranking. Providing users with useful and reliable content increases your “Dwell Time”, The amount of time on average users spend viewing your webpage. Having regularly updated content gives people a reason to come back and bookmark your page in Chrome which has been known to have a positive effect on your Google ranking.
2: Increase page load speed
Google prioritizes a smooth user experience, and if your webpage takes an eternity to load users may leave your page before they’ve even had a chance to view it. This which decreases your on-dwell time, overall page views, and increase your bounce rate. Optimizing page load speed can be done by cleaning up your code, optimal image sizing, minimizing redirects, and many more. With technology becoming more and more a part of our everyday lives, this becomes more vital to our user experience, and increasing your website’s Google ranking.
3: Include relevant links/media and remove broken/expired links
URLs are up near the top of things Google uses to determine page rank, as having links on your page makes it seem more trustworthy. Therefore, it is vital that your page contains many relevant links to help Google categorize your content and increase the user experience. All broken links should be removed as they lower the user experience and negatively affect your ranking.
4: Increase Readability/Accessibility
Improving the content of webpages to be more readable and more accessible for everyone gives them more opportunities to get views from unlikely sources, which increases your website’s Google ranking. Google is known to prefer fast, responsive, and accessible web pages.
5: Contact Us Page
Websites that have sufficient contact information are considered to be more trustworthy and, therefore may rank higher by search engines. Including a contact us page on your website and putting the link in the navigation menu not only makes for good user experience but can also potentially help increase your website’s Google ranking.
6: Mobile Optimization
Nearly 50 percent of all web traffic is through mobile devices making it no surprise that mobile-friendly web pages have higher Google search rankings. The importance of the mobile platform is only increasing the negative effects of not having a mobile-friendly webpage. If a webpage isn’t accessible to its users via the mobile platform there is nothing stopping them from finding one that is, and Google search results will recommend one.
7: Social Media
Being active on the several social media platforms available increases your online presence and provides more ways for your website to be found and interacted with, not only making your site more trustworthy in the eyes of Google but by users as well. Installing social media buttons allows your users to easily share your content and can help increase your visibility as a whole.
8: Research and Use Keywords
Keywords and phrases are words you think that your users are most likely to put into a search engine to find content. Using these words in the content of your page gives Google keywords to look for on the webpage so that the users can find and interact with the content that they are looking for. You could increase your website’s Google ranking by just placing the correct keywords and phrases into the content of your pages. The point here is to talk like a human using the words that humans would use to find your webpage. Google has become fairly good at recognizing when someone is just placing random words on their web pages and this can negatively affect your ranking.
9: Updated Relevant Metadata
Metadata is data behind the scenes of web pages that are used to describe and give information about other data on your page, such as images and videos. This data is used for server and back-end functions and usability options such as screen readers. Google uses this data to help understand and categorize content and place rankings on web pages. Having missing or incomplete metadata is misleading to you, your users, and Google
10: Use Sitemaps
Sitemaps are pages that specifically lists and links to all the major pages on your website. This allows Google to quickly locate pages with the proper relevance to the search term. This increases usability for the user as it takes them significantly fewer clicks to find what they’re looking for.