What is Social Media Marketing?

Social media sites are designed for popular interaction. In the recent years, there has been a large uprise in the types of social media platforms available for the public. There are sites like Facebook which allow you to maintain your relationship with close friends and even make new ones. In contrast, Twitter is a platform that was designed to share short updates to the public, making it a higher pace social site. Not to mention Youtube and Pinterest, which are also great social media platforms to share content. So what is Social Media Marketing and how can you get started?

Marketing Online

What is social media marketing?

In simple terms, Social Media Marketing is reaching out to potential clients through social media platforms. You can reach out to millions with just a click of a button, less effort, and less money. There’s a reason why many big companies have created their social accounts.

Your SEO and Social Media Accounts are related

milMedia Group's SEO ranking on Google

Believe it or not, your social media accounts can help contribute to your search engine ranking on Google. Your social media efforts can help share and build links to your site which can help label your content as relevant for others.

There are also other Social Media Marketing companies and entrepreneurs that search for social media accounts for inspiration and content. If the content you are sharing is top quality, you are more likely to get a high amount of shares on social site which can help bring in possible clients and fans.

Another way your social media can help boost your SEO is if you are targetting the correct keywords. Make sure you are not keyword stuffing in your posts. Keep it light and try adding some hashtags, a link, and a nice image if the link does not have one.

More outreach more money

Social Media campaigns usually lead to more clients and a larger fanbase. These campaigns are usually run by a small party to help companies who do not have the time to post to create marketing schedules.

Our digital campaigns are known to boost your site’s traffic which leads to an increase in clientele.

Facebook

Facebook is adding on to the list of things an online marketer can do on its platform. You can create a company page and start attracting new followers to your page. You are also able to conduct ad campaigns which can help you bring in more fans for your page.

Facebook’s also offers its users the ability to create public events. You are able to schedule an event ahead of time and have your fans sign up for your event.

Keep in mind that Facebook was created for us to enjoy our friends and family. Keep your content friendly and don’t overdo it with ads. It is better to share posts that your fans will like instead of having them feel bugged.

Engagement:

  • Blogs
  • Events
  • Hashtags
  • Videos
  • Posts
  • Pictures
  • Polls
  • Games
  • Shows

Twitter

Twitter is a more fast-paced social media marketing platform. Twitter users are constantly tweeting short posts and sharing content. It is a bit more easy to grow followers on twitter but there is also more competition. Make sure you are posting different types of tweets to keep your Twitter account engaging and fresh.

Twitter also has an amazing analytics tool. It can help you track your tweet activity, mentions, and other interesting facts. They also include a list of the upcoming holidays and events to help you engage everyone.

Engagement:

  • Blogs
  • Hashtags
  • Videos
  • Short Posts
  • Pictures
  • Polls
  • Trending Hashtags

Instagram

Instagram is constantly evolving and will continue to evolve over the years. It is a perfect place to engage with today’s youthful generation. With their new addition of stories and polls, companies are able to post live videos of their current activities.

The only thing about Instagram is that you cannot post unless you are logged in using a mobile device. The platform also allows you to view, edit your profile, and like pictures through desktop devices.

Engagement:

  • Hashtags
  • Polls
  • Permanent Stories
  • Pictures
  • Stories
  • Videos

Youtube

Youtube is the largest social media platform at the moment and is popular for the videos people upload to the site. It is home to many Vloggers, tutorial videos, and other content. Using Youtube can help you share your company videos with the world through interactive links.

Try engaging people by adding “how-to” videos and videos with useful information. You should try your best to add well-designed videos that don’t have static, low-quality graphics, or bad angles. You want to leave a good impression so take the extra time to provide awesome content that nobody else can replicate.

Engagement:

  • Hashtags
  • Links
  • Posts
  • Pictures
  • Videos

Pinterest

Pinterest is a great way of sharing “how-to” videos and articles. This social media platform is well known for its ability to engage people through images.

You will want to upload quality images onto this social media platform if you want to be recognized. Pinterest also allows you to create a business profile that can be linked to your main website. This business profile grants the user access to analytics and other bonuses.

Engagement:

  • Keywords
  • Links
  • Posts
  • Pictures
  • Videos

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