Email Marketing 101

We all know the saying, ‘out of sight, out of mind…’ that talks about how short the attention span of a person can be. There is a lot to be said about how short our attention spans can get with the world around us moving faster and more efficiently than ever. Business owners have the responsibility of reminding people to use their services in order to stay in business, as the power of word of mouth is less possible every day with the social distancing mandates that have been passed continuously. With constant notifications from our social media outlets, it can be hard to have a call-to-action for your community that can stand out from the rest. For those of us who want to stay relevant to our language that they can understand–, there is email marketing.

What is Email Marketing? 

Email marketing is the communication with clients through newsletters that are sent to people who use your services or are interested in using your services. This form of marketing uses emails to communicate with your target market or the group of people that you want to appeal to in order to sell products or services. The ultimate goal is the gain brand-recognition in your business, and email marketing is a great facilitator for that. Email marketing allows you to give updates to your users about your involvement in their community as well as inform them about promotions and marketing information. Setting the tone for who your business is and what you try to achieve is incredibly important when establishing consumer trust. 

How do I start an Email Marketing Campaign?

To start an email marketing campaign, you are going to want to decide what you want to achieve with them. Do you want to market to your customers? Do you want to have a conversation with them? Do you want to seem more approachable as a company? What are your goals with the campaign? After you decide what kind of newsletters you want to send, begin collecting and creating content with the information that you have. Create your own template so that your newsletters stay on-brand, or consistent and familiar to your clients. Collect a list of people that you want to communicate with which can anyone from include clients, potential clients, local media, and anyone who can either promote your business or buy your products or services. After you do this, organize your information into categories including updates, promotions, what you are doing out in the community, and what is coming in the future! Building trust, awareness and anticipation should be your goals when it comes to email marketing.