Digital Marketing Strategy

Digital marketing is tricky and everyone claims to know the secrets of making content that encourages engagement, generates a lead, and most importantly provides value to the user to ensure loyalty to your brand. There are a lot of ways that you can make your brand stick out with sincere marketing that inspires loyalty rather…

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Man Sitting at Laptop Content Marketing and Working

Having the ideal social media marketing strategy looks different for everyone, and if you are someone who has been doing your research for a while then you know that it can pretty expensive to implement tools that make your job easier. It might seem like the options are to either do it cheap the hard…

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Analytics are the backbone of today’s digital media and marketing. It bridges the gaps between business and consumers. They answer the who, what, where, and why for marketing. Though numbers and metrics may not be everything to a business, they do help guide a business towards success. These tips on how to improve your business…

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During Covid-19, we all have some difficulty keeping our mental health as a priority. Reset your intentions for the year by taking control of your mind. Running a small business is not easy work. Especially with the trials that have been brought to the world with the rise of the pandemic. Though there might not…

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With constant notifications from our social media outlets, it can be hard to have a call-to-action for your community that can stand out from the rest. For those of us who want to stay relevant to our language that they can understand–, there is email marketing.

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The most wonderful time of the year is just around the corner. While many are getting ready for endless celebrations, there are a few who never know when to stop working. The solopreneur is a one-person show. They are the boss and employees of their business. A true jack of all trades.  So what do…

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Gift Guide National Boss' Day Graphic

Established in 1958 by Patricia Bays Haoski, a secretary at State Farm Insurance, National Boss’ Day allows employees to show appreciation for their bosses. This Boss’ Day, we are highlighting gifts for the multi-dimensional tech boss. Tech bosses are creative, savvy, and always one meeting away from the next big thing. They created a cyber…

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A long time ago, we lived in a world where when people needed something, they would go to their local store and buy it. Somewhere along the way, someone decided that it should be easier and that items should be delivered to your doorstep, allowing people to still get discounts on their purchase when using…

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           There are so many ways to market your business, but the marketing model does not include a one size fits all agenda. To those who believe a website and a billboard do the job, you have been sadly mistaken. One of the most difficult challenges and also one of the most important goals of marketing…

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Social media is the best way to maximize your community communication. Rather than thinking of social media as entertainment; think of social media marketing as a tool to market, communicate, and reach all people within your demographics. Social media has never been so important as it is in today’s digitally sensitive climate. It is the…

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