The 3 DON’Ts of Marketing

Digital Marketing Strategy

Digital marketing is tricky and everyone claims to know the secrets of making content that encourages engagement, generates a lead, and most importantly provides value to the user to ensure loyalty to your brand. There are a lot of ways that you can make your brand stick out with sincere marketing that inspires loyalty rather…

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New Year, New Analytics

Analytics are the backbone of today’s digital media and marketing. It bridges the gaps between business and consumers. They answer the who, what, where, and why for marketing. Though numbers and metrics may not be everything to a business, they do help guide a business towards success. These tips on how to improve your business…

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Maintaining the Conversation Online

Since the beginning of this year, social media and email marketing have been the number one way that people learn things about the world around them. How are you maintaining the conversation? Digital marketing is not another way to tell someone how great you are but rather having a conversation with someone as if you…

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Thanksgiving Plans

Building relationships with customers online during the most thankful time of the year. Thanksgiving plans usually include a lot of cooking, cleaning, and traveling, but Thanksgiving is also the day that reminds us to focus on everything that we are grateful for like family, friends, and a small business that made it through the trials…

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The Small Business Guide to Mental Health

During Covid-19, we all have some difficulty keeping our mental health as a priority. Reset your intentions for the year by taking control of your mind. Running a small business is not easy work. Especially with the trials that have been brought to the world with the rise of the pandemic. Though there might not…

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Small Business Takes Black Friday

online shopping

Put all the costumes away because it is officially time to prepare for the Turkey season! With the arrival of November comes many things like warm coats, planning, and of course Black Friday shopping! It can be easy to write off Black Friday for your business because you do not offer a service or product,…

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Email Marketing 101

With constant notifications from our social media outlets, it can be hard to have a call-to-action for your community that can stand out from the rest. For those of us who want to stay relevant to our language that they can understand–, there is email marketing.

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Gift Guide for Boss’ Day!

Gift Guide National Boss' Day Graphic

Established in 1958 by Patricia Bays Haoski, a secretary at State Farm Insurance, National Boss’ Day allows employees to show appreciation for their bosses. This Boss’ Day, we are highlighting gifts for the multi-dimensional tech boss. Tech bosses are creative, savvy, and always one meeting away from the next big thing. They created a cyber…

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The Social Media Platforms that Your Business Needs

Social media is the best way to maximize your community communication. Rather than thinking of social media as entertainment; think of social media marketing as a tool to market, communicate, and reach all people within your demographics. Social media has never been so important as it is in today’s digitally sensitive climate. It is the…

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A Woman’s Work: Women in Technology

We have a lot of work to do. Women are an important part of our society and are making their mark in history. Make no mistake; however, women excelling in technological fields is not something that came to the world in the last few decades. Women have been climbing out the mountain of equality for a long time.

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