The 3 DON’Ts of Marketing

Digital Marketing Strategy

Digital marketing is tricky and everyone claims to know the secrets of making content that encourages engagement, generates a lead, and most importantly provides value to the user to ensure loyalty to your brand. There are a lot of ways that you can make your brand stick out with sincere marketing that inspires loyalty rather…

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Free Social Media Marketing Resources

Man Sitting at Laptop Content Marketing and Working

Having the ideal social media marketing strategy looks different for everyone, and if you are someone who has been doing your research for a while then you know that it can pretty expensive to implement tools that make your job easier. It might seem like the options are to either do it cheap the hard…

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New Year, New Analytics

Analytics are the backbone of today’s digital media and marketing. It bridges the gaps between business and consumers. They answer the who, what, where, and why for marketing. Though numbers and metrics may not be everything to a business, they do help guide a business towards success. These tips on how to improve your business…

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Maintaining the Conversation Online

Since the beginning of this year, social media and email marketing have been the number one way that people learn things about the world around them. How are you maintaining the conversation? Digital marketing is not another way to tell someone how great you are but rather having a conversation with someone as if you…

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The Small Business Guide to Mental Health

During Covid-19, we all have some difficulty keeping our mental health as a priority. Reset your intentions for the year by taking control of your mind. Running a small business is not easy work. Especially with the trials that have been brought to the world with the rise of the pandemic. Though there might not…

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Small Business Takes Black Friday

online shopping

Put all the costumes away because it is officially time to prepare for the Turkey season! With the arrival of November comes many things like warm coats, planning, and of course Black Friday shopping! It can be easy to write off Black Friday for your business because you do not offer a service or product,…

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Email Marketing 101

With constant notifications from our social media outlets, it can be hard to have a call-to-action for your community that can stand out from the rest. For those of us who want to stay relevant to our language that they can understand–, there is email marketing.

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Gift Guide for Boss’ Day!

Gift Guide National Boss' Day Graphic

Established in 1958 by Patricia Bays Haoski, a secretary at State Farm Insurance, National Boss’ Day allows employees to show appreciation for their bosses. This Boss’ Day, we are highlighting gifts for the multi-dimensional tech boss. Tech bosses are creative, savvy, and always one meeting away from the next big thing. They created a cyber…

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The Future of E-Commerce: Instagram

A long time ago, we lived in a world where when people needed something, they would go to their local store and buy it. Somewhere along the way, someone decided that it should be easier and that items should be delivered to your doorstep, allowing people to still get discounts on their purchase when using…

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