The 3 DON’Ts of Marketing

Digital Marketing Strategy

Digital marketing is tricky and everyone claims to know the secrets of making content that encourages engagement, generates a lead, and most importantly provides value to the user to ensure loyalty to your brand. There are a lot of ways that you can make your brand stick out with sincere marketing that inspires loyalty rather…

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Maintaining the Conversation Online

Since the beginning of this year, social media and email marketing have been the number one way that people learn things about the world around them. How are you maintaining the conversation? Digital marketing is not another way to tell someone how great you are but rather having a conversation with someone as if you…

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A Guide to Facebook Business Suite

Facebook has taken a turn for the best with the release of their newest feature to assist posting and scheduling for businesses on Facebook and Instagram in the form of Facebook Business Suite. Due to the high demand for posting scheduled posts with the influx of digital marketing following the beginning of the COVID-19 pandemic,…

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Thanksgiving Plans

Building relationships with customers online during the most thankful time of the year. Thanksgiving plans usually include a lot of cooking, cleaning, and traveling, but Thanksgiving is also the day that reminds us to focus on everything that we are grateful for like family, friends, and a small business that made it through the trials…

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The Small Business Guide to Mental Health

During Covid-19, we all have some difficulty keeping our mental health as a priority. Reset your intentions for the year by taking control of your mind. Running a small business is not easy work. Especially with the trials that have been brought to the world with the rise of the pandemic. Though there might not…

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Small Business Takes Black Friday

online shopping

Put all the costumes away because it is officially time to prepare for the Turkey season! With the arrival of November comes many things like warm coats, planning, and of course Black Friday shopping! It can be easy to write off Black Friday for your business because you do not offer a service or product,…

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Email Marketing 101

With constant notifications from our social media outlets, it can be hard to have a call-to-action for your community that can stand out from the rest. For those of us who want to stay relevant to our language that they can understand–, there is email marketing.

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Gift Guide for the Solopreneur

The most wonderful time of the year is just around the corner. While many are getting ready for endless celebrations, there are a few who never know when to stop working. The solopreneur is a one-person show. They are the boss and employees of their business. A true jack of all trades.  So what do…

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Gift Guide for Boss’ Day!

Gift Guide National Boss' Day Graphic

Established in 1958 by Patricia Bays Haoski, a secretary at State Farm Insurance, National Boss’ Day allows employees to show appreciation for their bosses. This Boss’ Day, we are highlighting gifts for the multi-dimensional tech boss. Tech bosses are creative, savvy, and always one meeting away from the next big thing. They created a cyber…

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