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What is an SSL (Secure Socket Layer) Certificate?

Web browser address bar

An SSL or Secure Socket Layer Certificate is an electronic protocol that is a critical part of internet security. Secure Socket Layers are used to establish an encrypted connection between the website, server and a user’s computer, phone, or device. The SSL encryption protects sensitive data, such as credit card information, from being exposed to…

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Livestreaming Can Help Your Business

Camera filming a man

Have you ever looked at photos or a short clip from an event and wondered what it was like? Maybe you want to see what the event is really, without pretty edits or as a polished ad. Livestreaming can not only be the solution but also a great marketing tactic for businesses and influencers. Being…

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Gutenberg – The future of WordPress

What is Gutenberg? WordPress recently released a new update which brings huge changes for the worlds #1 Content Management System (CMS). As of WordPress 5.0+, the CMS now comes preloaded with the all-new drag and drop Gutenberg editor. The current visual editor (TinyMCE) requires the use of HTML and shortcodes to customize and personalize even…

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Website Redesign with Purpose

The days of brochure websites are long gone. You know, the websites that you put out there with lots of information about your business and then almost forget about it? Maybe it was updated once a year if there was a change to the company’s hours of operation or pricing. Today, users expect websites to…

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Why Mobile Users Should Not Be Ignored

mobile users

Although it can be funny to see everyone on their phones nowadays, did you know that it can actually be helpful for your business? In fact, it’s so beneficial that you should consider making it as a priority. With a staggering amount of mobile users, we will share some reasons why they should not be…

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The Secret Ingredient in Restaurant Marketing

Resuraunt Serving Area

Are you losing customers to your competition and wondering how when they haven’t made any menu changes or renovations? What about a decrease in foot traffic when historically, you had record numbers? Have you looked at your business’ or competitor’s website recently? Changes in the digital space might have attributed to these changes. Continue reading…

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Website Loading Times – The Loss of Conversions

business man browsing the web

Have you ever tried to visit a website that interested you but would load extremely slow? Or not load at all? It can cause frustrations to the point where you stop trying to visit the website altogether. With the internet being the focus of business in the digital age, it is necessary to have a…

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The Importance of Twitter

smartphone and coffee

In your personal life, Twitter might be seen as someone’s “diary”. A way for a friend, family member, or even acquaintance to express how they are feeling. Although you might find it confusing or annoying that your friend is tweeting about everything, it can be a good thing. Tweeting can also be helpful for a…

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Black Friday Digital Marketing Tips

shopping

As Black Friday approaches, it can be easy for businesses to get lost in the shuffle when promoting their sales. Franchises such as Best Buy, Walmart, Target, and now Amazon are main hubs that people go to spend their money on the latest technology and other hot items. These businesses are trying to compete with…

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10 Ways to Increase your Website’s Google Ranking (SEO)

Google SEO

 What is SEO (Search Engine Optimization) Search engine optimization refers to the collection of methods as to which a website is optimized to rank higher in searches. SEO is most often done to make your website show up higher, and more frequently when users are searching for related keywords on search engines such as Google…

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