Most small businesses rely on specific types of technology to get them through the year, and many of them stick to the ones they know, either because they are intimidated by new tech or because they are worried about the potential expense. However, with so many advances in technology available these days, it’s a good idea to branch out and find the best affordable tech to boost your security, payment and inventory systems, and accounting, among other things. This will help you stay on top of the most important aspects of your company so you can focus on your customers or clients.
Think about what your business needs are, especially when it comes to your website. Is it accessible to all your customers? Can they easily navigate the web pages to find what they need? If you’re unsure about the type of experience they’re having, it’s a good idea to pretend you’re a client and look through the site yourself. What stands out, either positively or negatively?
Here are a few tips on how to integrate affordable tech into your small business.
Hire qualified developers for your site
Your website is the main connection between you and your customer, so it needs to be up-to-date and easy to navigate. If a customer can’t find what they need, or if they encounter site issues that could easily be resolved on your end, they are much less likely to follow through with a sale. In order to prevent customers from going elsewhere, hire a qualified PHP developer. PHP code is used in the most popular sites, including WordPress, and the right developer can help you create back-end code that will enable you to update the site yourself–negating the need to hire someone to do it for you every time–while ensuring that customers find the interface user-friendly. An experienced developer will charge anywhere from $20-$200 per hour, but it’s well worth it to get a site your customer can understand. Keep in mind that it’s important to make sure the person you hire is familiar with your timeline and needs.
Make it safe
The security of your customers’ data as well as your company’s own information is essential, especially these days, when hackers and data miners seem to come up with new and inventive ways every day to steal sensitive info. Develop a cyber security system that will help you keep track of data, prevent spyware and other malicious code, and will help you keep your networks safe. Not only will this allow you to stay on top of your important information, it will give your customers peace of mind as they do business with you.
Utilize online resources
These days, there are more online resources than ever for small businesses on a budget. Whether you need a digital accounting service or a chatbot that will help your customers reach you quickly, there are several business resources that you can put to work for you. Some of these services help you create and send invoices, keep track of inventory, and offer payment solutions for your customers at the same time. Look for the best tools you can utilize online to help you run your business without spending a ton of money.
By taking your business platform mobile, you can expand your customer base quickly and efficiently. Since so many people use their phones for everything from social media to making purchases, it’s important to keep up with all the latest resources available to you via apps and marketing tools. Look into creating an app for your business that will help your customers find what they need easily and quickly.
Your customers aren’t the only ones using their smartphones. As a small business owner, you’ll need to rely on your smartphone for everything from making calls and sending emails to taking product photos and running inventory and accounting apps. The last thing you need is an older-model smartphone that’s not up to the task. New models have the speed, memory, and capability you need to run your business. For instance, the iPhone XS Max has a powerful chip, dual camera system, and wireless charging. If you’re interested in an Android, the Samsung Galaxy S10 Plus has a long-lasting battery, fingerprint sensor, and fast chip.
There are all kinds of affordable tech tools you can utilize for your business these days, so do some research online to figure out the best ones for your needs. With the right tech, you can take your business to the next level and stay current for your customers.
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